From the very beginning, the print form of advertisement has always been preferred the most among other platforms. This is because of the fact that print advertisement has a longer shelf life and it can encounter the mind of the reader, a number of times in a short span of time. The belief in the strength of it has only increased by leaps and bounds. It would not be unbefitting to say that this form of advertisement still rules the advertising jungle to a great ambit.
In today's modern era, where digital preference of services and information is augmenting; there is still a huge pile of traditional consumers who rely on newspaper & magazines for their daily dose of self-awareness and entertainment. Also, print advertisement gives a lot of room to the potential reader regarding the timelessness of every advertisement. People can read or interpret the information or idea for as much time as they are willing.
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